Showing posts with label e-commerce Directive. Show all posts
Showing posts with label e-commerce Directive. Show all posts

Monday, 29 June 2026

The End of Immunity for Internet Service Providers? C-188/24 WebGroup Czech Republic and NKL Associates and C-190/24 Coyote System, judgment 16 June 2026



 

Lorna Woods, Professor Emerita, University of Essex

Photo credit: TodayTesting.com, via Wikimedia Commons   

This recent CJEU judgment has been flagged in some quarters as upholding the French rules requiring age verification for porn sites. In others, it has been seen as stripping intermediary immunity from social media sites. Based on the e-Commerce Directive, however, is this just a transient discussion, fading away as the Digital Services Act (DSA) becomes the relevant law?

 

The Facts

 

The national cases in Case C-188/24 concern French rules requiring porn operators to implement technical age verification mechanisms to prevent minors from accessing those sites.  The companies were each the subject of a formal notice pursuant to Decree No 2021/1306 implementing Law No 2020-936 and Article 227-24 of the Criminal Code which prohibits any person from broadcasting a pornographic message likely to be seen by a minor. The rules in Coyote System concern the restriction on the broadcasting of information to drivers about roadside checks (eg in relation to speed or drunk driving). The relevant implementing measures were also derived from the French criminal code. These measures were subject to judicial challenge before the French Conseil d’État. The companies in question were not established in France and questioned the applicability of the French rules.

 

The Issues

 

The first question the CJEU had to address was whether the measures fell within the coordinated field of the  e-Commerce Directive (Directive 2000/31) and would therefore be caught by Article 3, which provides for the country of origin principle (COOP). Recital 22 which states that ‘information society services should be supervised at the source of the activity’. This means that services in general comply with the domestic law of the State in which they are established and do not have to comply with the laws of the States in which their services are capable of being accessed.  Article 3(3) excludes certain areas from the coordinated field and Article 3(4) et seq provide for limited grounds of derogation from the COOP and provide conditions with which the receiving State must comply to access the derogation.   The COOP applies only to laws falling within the coordinated field. Here the relevant laws were not sector specific measures targeting information society services in particular, but the general criminal law. The referring court questioned whether the provisions in issue fell within the coordinated field and referred the issue to the CJEU.

 

The ban on transmission in Coyote System was, according to the applicant, contravening the prohibition on general monitoring found in Article 15 e-Commerce Directive. This application of this article is dependent on the information society services in question falling within one of the categories of service found in Articles 12-14 e-Commerce Directive (mere conduit, caching services or hosting services respectively). The Court thus then had to consider whether the service in Coyote System was a hosting service within the meaning of Article 14 e-Commerce Directive. Article 14(1) provides:

 

Where an information society service is provided that consists of the storage of information provided by a recipient of the service, Member States shall ensure that the service provider is not liable for the information stored at the request of a recipient of the service, on condition that:

 

(a) the provider does not have actual knowledge of illegal activity or information and, as regards claims for damages, is not aware of facts or circumstances from which the illegal activity or information is apparent; or

(b) the provider, upon obtaining such knowledge or awareness, acts expeditiously to remove or to disable access to the information.

 

Judgment

 

The Coordinated Field

 

The Court emphasised that the coordinated field

 

covers all requirements laid down by the legal systems of the Member States relating to the taking up or pursuit of the activity of an information society service, … that definition does not make the coordinated field subject to the condition that only matters harmonised by that directive are covered. [para 52]

 

Following the Advocate General (at para 56 of his Opinion), it remarked that Article 3 is of particular importance precisely for the areas of law not harmonised. The mere fact that the laws apply generally cannot remove them from the coordinated field. Moreover, the Directive excludes certain areas from the scope of the Directive, so the question of exclusion had been taken into account in the Directive. Taking a different approach would undermine the purpose of the Directive.

 

The Court confirmed that requiring age verification sets the conditions for access to the information society services and is a requirement concerning the pursuit of an activity within Article 2(h)(i) (see Case C-649/18 A (Advertising and sale of medicinal products online)). For the roadside broadcasts, the Court took the view that the prohibition constituted a requirement relating to the content of the service. Both sets of measures therefore fall within the coordinated field.

 

The COOP and Derogation

 

The key question for the application of the COOP was whether the measures restricted the free movement of the services. This question the Court answered in the affirmative before considering whether the derogation in Article 3(4) could be used.

 

The derogation has substantive and procedural conditions. Substantively, the measure must be necessary in the interests of one of more of: public policy; protection of public health; public security; or protection of consumers. Further, those measures should be taken against an information society service which actually prejudices those objectives or presents a serious and grave risk to those objectives. Finally, the measures must be proportionate to the objectives. In procedural terms, the recipient Member State must first have issued an unsuccessful request to the host Member State to fix the issue and, secondly, notified the Commission.  A failure to comply renders the obligations unenforceable (Case C-390/18 Airbnb Ireland – following long established case law).

 

General rules applying without distinction do not satisfy the second of the substantive conditions. The rules, however, provided for the issuing of individual notices which satisfy this requirement [para 90]. The third substantive element – that of proportionality – was satisfied in relation to the protection of human dignity and the rights of the child as regards the broadcasting of pornography [para 94] and, without much elaboration, the prohibition on rebroadcasting is also proportionate [para 96]. 

 

So in principle, the national rules could meet the substantive criteria but it was for the referring court to determine whether the procedural rules were satisfied.

 

General Monitoring

 

Hosting

 

As noted above, the possibility of relying on Article 15 depends on whether the service in issue – here the service in Coyote System - is a host within the scope of Article 14 [see para 105]. The Court noted that the definition of hosting did not automatically preclude a service which also has elements of broadcasting from being a host, referring to long-standing caselaw as well as more recent (Case C-360/10 SABAM; Case C-682/18 YouTube and Cyanado and Case C-401/19 Poland v Parliament and Council). Conversely, just because a service includes the storage of information does it mean that the service is a host for the purposes of Article 14. The Court reiterated the limitations arising from Recital 42 – that the services should be of a mere technical, automatic and passive nature. This implies, according to the Court’s case law (Case C-324/09 L’Oréal and Case C-682/18 YouTube and Cyanado), “the information society service provider has neither knowledge of nor control over the information which is transmitted or stored” [para 108].  The Court underlined that “those two conditions requiring knowledge and control should be understood as being alternative to and independent of each other” [para 110].  The Court then held that

 

if, beyond the mere categorisation and indexation of information for the purpose of improving its accessibility, the algorithm used determines, in the interest of the operator or its service, under what conditions, how and in which order of priority that information is or is not be broadcast, that operator exercises control over that information, with the result that the service it offers cannot be classified as an ‘information society service … that consists of the storage of information provided by a recipient of the service’ [para 112].

 

Impact on Article 14(3) and Article 15

 

If a service exercises control over content, it does not fall within Article 14 and therefore the restrictions imposed on Member States by Article 15 are not applicable to such are service. The questions were for the national court to determine.

 

On the assumption that the service were found to be neutral, the national court must decide whether the prohibition on rebroadcasting the information on roadside checks is permitted by Article 14(3) which concerns orders requiring a neutral host to terminate any infringement on the part of the recipient of the service due to, inter alia, the presence of illegal information stored on its website or on its platform by removing or blocking access to that information.

 

Considering Article 15, the Court referred to Recital 47 e-Commerce Directive, which clarifies that Article 15 does not apply to monitoring in specific cases. Referring to the test laid down in Glawischnig-Piesczek (Case C-18/18), paras 46 and 47, the Court noted in this case that the information targeted by the prohibitions “is circumscribed in such a way that its rebroadcasting may be automatically prevented by the operator concerned” [para 121].

 

 

Comment

 

Coordinated Field and COOP

 

The Court has taken a typical approach here, a broad approach to the areas covered: criminal law rules and public policy rules can fall within the scope of the directive, provided they impose requirements on the access or conduct of an information society service. Furthermore, none of the criminal law in general, public policy and public security measures appear on any of the exclusions from the scope of the directive. The Court’s ruling makes explicit that this absence from the exclusions is deliberate. This position is in the interests of ensuring that a service is not subject to multiple regulation, but it can lead to unevenness and gaps in protection from the viewpoint of a person expecting the rules of the member state in which they reside to apply to services providers providing services in that self-same Member State. This is especially the case when the aspect potentially taking the national rule outside the derogation regime is about its form, not its substance.  The COOP principle has long given rise to concerns about forum shopping and a race to the bottom (as can be seen also in the broadcasting sector and the Audiovisual Media Services Directive) but has been re-affirmed as a central tenet of the EU regime (see eg Case C-769/22 Commission v Hungary (Values of the European Union)). 

 

It is also worth noting that the Court in principle accepted that both sets of rules in the cases referred were aimed at achieving legitimate aims and were proportionate. The Court drew on the fact that the AVMSD requires age verification in relation to pornography to reach this latter assessment. In so doing, the Court engaged in a joining up the dots activity between different piece of EU digital legislation. 

 

In this ruling, the Court underlined both the importance of the right to human dignity and the rights of the child.

 

Impact on Article 14

 

The headline news from this ruling is the impact on Article 14 and the test for neutral intermediary. The hosting safe harbour in Article 14 was always meant for neutral, passive intermediaries – entities whose activity is “purely technical, automatic and passive”, implying that the provider “has no knowledge of or control over” the information stored (Recital 42 e-Commerce Directive). This has been the standard position since the early case law – for example L’Oreal.  What this means, and in particular the impact of automated tools, has been the subject of some discussion. In a different context (copyright infringement), the Court even if an operator automatically indexes infringing content to recommended videos based on each users’ use did not necessarily mean that the host had specific knowledge of the infringing content, and the Court determined that this sort of specific knowledge was what was required. This could be seen as quite a generous view towards the hosting services and the scope of immunity. It might almost be said that there was an assumption that platforms would benefit from Article 14 (provided they responded to notices). In Coyote there is a shift of focus.

 

The first point to note is the Court’s statement that hosting services do not automatically benefit from Article 14. While this is not new – and, indeed, can be seen the Court’s previous jurisprudence – the reminder feels significant, especially in the light of the rest of the ruling. The Court here confirmed that a service has to satisfy both the knowledge and the control tests, a point not laboured in previous judgments. The Court (at para 110) makes this really clear: if a service exercises control, even if it has no knowledge, it will fall outside the intermediary immunity provision.

 

Whereas Cyanado dealt with knowledge, System Coyote looks at control. Significantly, the Court held that algorithmic curation constitutes “control”.  The Court (following its Advocate General) held (para 111):

 

it is, inter alia, by means of the algorithm used that such an operator exercises control over the information stored. So long as it has predetermined, by means of that algorithm, the conditions under which such information may or may not be broadcast, it is irrelevant that that operator does not itself carry out additional interventions which have the effect of promoting, modifying or deleting information stored with a view to it being broadcast.

 

In other words, when a service which stores information uses an algorithm to determine – in its own interest or that of its service – under what conditions, in what manner, and in what order of priority information is or is not disseminated it has control (see para 112). It does not matter that this is automatic. So creating the algorithmic system is exercising control.  In focussing on control, the Court avoids outright conflict with its earlier position (for example in Cyanado), but it certainly signals a change in emphasis and (in line with thinking underpinning parts of the DSA) a recognition that the algorithm is not necessarily neutral.

 

Not all categorisation or prioritising satisfies the control test. Simple categorisation and indexing of information to improve its accessibility do not on their own constitute control. Essentially, the Court is trying to draw the line between a neutral index, or chronological feed, and something more editorial (and it is telling to remember that the services themselves have claimed first amendment rights – is relating to their speech – in relation to how results are provided). 

 

Nonetheless, this ruling will affect a wide range of services based on curating user generated content, from social networks, video-sharing services and – of course – services that rebroadcast user reports (eg about police checks), as well as recommended products on a marketplace. The judgment could be read as stripping most (if not all) of the large social media platforms of their immunity (though this does not mean they will automatically be liable in all cases – that will depend on national law and the facts in individual cases). It could also be said to follow a similar path to the Russmedia decision (Case C-492/23), discussed here, which also took a narrow view of immunity (hosting defence does not apply to liability under the GDPR).

 

Impact on Article 15

 

The prohibition on general monitoring only relates to those services covered by intermediary immunity. Although this follows the language of Article 15(1) there had been some dispute as to who could claim the protection of Article 15. The answer is now clear: fall outside Article 14 (or 12 or 13) and Article 15 does not apply. 

 

The Court also reiterates its position on the distinction between general and specific monitoring and highlighting the possibility of using automated techniques to identify particular types of content. This could be relevant for Member States’ ability to impose monitoring or filtering obligations (in services of some public interest) – these (in relation to copyright infringements, e.g. SABAM, above) had been thought problematic in the relatively early days of the e-Commerce Directive, and platforms have often challenged such obligations as constituting general monitoring. The Court’s discussion here is focussed tightly on content; it does not discuss behavioural monitoring or profiling (which might be techniques by services to reduce the incidence of illegal content or behaviour across their services). It will be interesting to see how this line of case law joins up with the jurisprudence under the e-Privacy directive on collection of metadata and intrusions into communications privacy (see eg Case C-746/18 Prokurator).

 

Impact on DSA

 

Article 6 DSA, which replaces Article 14 e-Commerce Directive, provides that hosting providers are not liable for information stored at the request of a recipient of the service, provided that they do not have actual knowledge of illegal activity or content, unless the recipient acts under the authority  “or control” of the provider. It has been assumed given the similarity in the text, that the case law on Article 14 is relevant for understanding Article 6 DSA, including as regards the threshold condition of neutral. The wording of the relevant recitals in the DSA differ, however, from the text in the e-Commerce Directive (noted above) – and the Court has relied heavily on that text in its interpretation of Article 14.  Indeed, Article 14 itself does not refer to control. Recital 22 DSA specifies:

[i]n order to benefit from the exemption from liability for hosting services, the provider should, upon obtaining actual knowledge or awareness of illegal activities or illegal content, act expeditiously to remove or to disable access to that content. … The provider can obtain such actual knowledge or awareness of the illegal nature of the content, inter alia, through its own-initiative investigations or through notices submitted to it by individuals or entities in accordance with this Regulation in so far as such notices are sufficiently substantiated to allow a diligent economic operator to reasonably identify, assess and, where appropriate, act against the illegal content. However, such actual knowledge or awareness cannot be considered to be obtained solely on the ground that the provider is aware, in a general sense, of the fact that its service is also used to store illegal content. Furthermore, the fact that the provider automatically indexes information uploaded to its service, that it has a search function or that it recommends information on the basis of profiles or preferences of the recipients of the service is not a sufficient ground for considering that provider to have ‘specific’ knowledge of illegal activities carried out on that platform or of illegal content stored on it. [emphasis added]

 

At first glance, the recital seems to contradict the ruling in Coyote System. The wording of the recital seems to follow the approach the Court adopted in Cyanado and like that judgment deals with the question of knowledge. We have noted earlier, the Court’s sidestep in this case, to talk about control. The recital says nothing about control and is therefore not inconsistent with the approach in Coyote System.  Of course, this means that there is no reference to “control” in the text of the DSA because Article 6, like its predecessor Article 14, is silent on the point. It is far from clear, however, that the change in wording in the recital was intended to mark a change in meaning from Article 14 resulting in an expansion of the scope of immunity. Rather it seems an intention to align the DSA with the case law on Article 14 e-Commerce Directive. Presumably, there will be much litigation on this point as well as the linked question as to where the boundary between control and “mere categorisation and indexation of information” [para 112].


Wednesday, 10 December 2025

Image Rights and False Claims, Data Protection and Intermediary Immunity: the case of Russmedia

 


 

Lorna Woods, Professor Emerita, University of Essex

 

Image credit: US Department of Defense

 

This Grand Chamber judgment of the Court of Justice in X v Russmedia Digital and Inform Media Press (Case C-492/23) handed down on 2 December 2025 concerns the scope of data protection rights and intermediary immunity in the context of the non-consensual use of someone’s image.  The judgment identifies:

- when someone has responsibilities under the GDPR,

- the relationship between those regulatory obligations and intermediary immunity, and

- the steps an data controller could take to satisfy those GDPR obligations.

 

It has been described as reshaping the obligations of online operators in the EU, while others have questioned how far the points in the judgments may be generalised to other situations.

 

Judgment

 

The Facts

 

Russmedia owns an online marketplace on which advertisements may be published. An unidentified user posted an advertisement falsely representing X as offering sexual services. The advert included X’s photographs (though there is no suggestion that these were intimate images) and phone number, all without her consent. Once notified, Russmedia removed the advert within an hour but the advertisement had been shared across several third party websites and remained accessible. X sued in the national courts in respect of her image rights, rights to reputation and data protection rights. The Romanian courts struggled with the question of whether Russmedia could claim the benefit of intermediary immunity (under the e-Commerce Directive (Directive 2000/31), provisions now replaced by the Digital Services Act (DSA)) and the extent of the obligations under the GDPR.

 

Is Russmedia subject to Obligations under the GDPR?

 

Obligations under GDPR arise when (1) personal data are (2) processed by (3) a data controller.

 

The CJEU commenced its analysis by noting the the information contained in the advert about X was personal data for the purposes of the GDPR and moreover that claims about a person’s sex life (implied in the advert) constituted “sensitive” personal data as protected by Article 9 GDPR, and that remained the case whether or not the claim was true.  Classification of the data as special category data means that there is a higher threshold to show lawful processing of those data. 

 

The Court further noted that “the operation of loading personal data on a webpage constitutes processing” for the purposes of the GDPR (para 54) and therefore covered the publication of the advert.

 

While this puts the advert within the scope of the GDPR, its obligations apply to data controllers and processors, so the question was whether, given Russmedia had no control over the content of the advert, was it a controller or joint controller? The Court reiterated previous jurisprudence to say (para 58) that:

 

any natural or legal person who exerts influence over the processing of such data, for his or her own purposes, and who participates, as a result, in the determination of the purposes and means of that processing, may be regarded as a controller in respect of such processing.

 

It noted also that there may be more than one entity which is a controller in respect of processing – this is the idea of joint controllers, although they may not have equal responsibility depending on the facts (para 63).  Joint decision making is not necessary for there to be joint controllers.

 

While the test for “controller” requires that the person processing the data does so for their own purposes, the Court added that this could include the situation “where the operator of an online marketplace publishes the personal data concerned for commercial or advertising purposes which go beyond the mere provision of a service which he or she provides to the user advertiser”  (para 66).  The Court in this case pointed to the fact that the terms of use give Russmedia “considerable freedom to exploit the information  published on that marketplace” including “the right to use published content, distribute it, transmit it, reproduce it, modify it, translate it, transfer it to partners and remove it at any time” (para 67). Russmedia is therefore not publishing solely on behalf of the user placing the advert. The Court also noted that Russmedia make the data in the advert accessible, allows the placing of anonymous adverts and sets the parameters for the dissemination of adverts (likely to contain personal data).

 

As a result of finding that the advert publishing platform was a joint controller the GDPR obligations bite in relation to the advert and must be able to demonstrate that the advert is published lawfully, which includes the requirement for consent for sensitive data (para 84 and 93) and the requirement for accuracy.  The CJEU notes that once published online and accessible to any Internet user, such data may be copied and reproduced on other websites, so that it may be difficult, if not impossible, for the data subject to obtain their effective deletion from the Internet.  The adds to the seriousness of the risks facing the data subject.

 

The GDPR also requires the implementation of technical and organisational measures – and this should be considered in the design of the service so that such data controllers can identify adverts containing sensitive data before they are published and to verify that such sensitive data is published in compliance with the principles of the GDPR (para 106).  Further, the controller must ensure that there are safety measures in place so that adverts containing sensitive data and not copied and unlawfully published elsewhere (para 122).

 

Are the GDPR Obligations Affected by Intermediary Immunity?

 

While the immunity provisions in the e-Commerce Directive are far-reaching, the e-Commerce Directive specified that it was not to apply to the Data Protection Directive (the legislation in  force at the time the e-Commerce Directive was drafted) and that included the immunities; the Court concluded that this meant the e-Commerce Directive could not interfere with the GDPR. It also specified that GDPR requirements here cannot be classified as general monitoring (which is prohibited by the e-Commerce Directive (and now the DSA)).

 

 

Conclusions, Implications and Questions

 

The ruling in this case does not match existing industry practice. It is not a bolt out of the blue, however, but builds on existing jurisprudence (eg Fashion ID (Case C-40/17)).  While the obligations required of Russmedia in this case may indicate, to some, a landmark shift in the Court’s approach, the judgment does rely on the specific facts in the case and, specifically, the point that “sensitive” data, which effectively requires explicit consent, is in issue. In principle, this could be relevant to other forms of sensitive content, notably non-consensual intimate images (NCII). Certainly, it re-emphasises data protection as a route for victims’ redress, if not preventing harm in the first place.

 

The ruling clarifies that a range of activities typically carried out by platforms - structuring, categorizing, and monetizing user content, can amount to determining “the purposes and means of processing personal data”, the test for responsibility as a controller under the GDPR (article 4 GDPR). In taking this approach, it differed from the Opinion of its Advocate-General (AG’s Opinion, para 120).  The Court noted that the definition of controller in the GDPR is broad – and this is to support the protection of individuals’ fundamental rights to privacy and data protection. Once a body is a controller, that body must be able to demonstrate compliance with the data protection principles, and take appropriate technical and organisational measures to ensure data processing is carried out in accordance with the GDPR. 

 

Here, some of the points that the Court relied on to determine that Russmedia was a joint controller could well be relevant to other services and not just online marketplaces. For example, many sites have broad terms of service similar to those the Court highlighted here; other services also allow anonymous posting and a key feature of many services is the making available of that content for advertising revenue purposes, as well as controlling how content is promoted. (Note the decision of the court in YouTube and Cyanado (Joined Cases C-682/18 and C-683/18), which suggested that automated content curation did not mean that a service is not neutral, is not directly relevant here as it relates to the conditions for maintaining intermediary immunity – and see Russmedia, AG’s Opinion, para 155)  It is unclear how many of these criteria need to be present for a service to constitute a controller in relation to the personal data in third party content it publishes (though the Court seems to list them as alternatives, suggesting any of them would suffice), or whether less far-reaching terms of service may be sufficient to stop a platform being a joint controller.  Where these conditions are satisfied, its impact need not be limited to advertising but to organic content containing third party personal data too.

 

The Court’s confirmation that the clear wording of the e-Commerce Directive, excluding the Data Protection Directive (the predecessor legislation to the GDPR) from its scope, meant that an intermediary cannot escape its own data protection responsibilities does not affect immunity from liability in respect of unlawful content.  Note that this decision was based on the wording of the e-Commerce Directive. This language has not been carried over to the DSA, which is expressed to operate without prejudice to, inter alia, the GDPR. It is not clear if or how this would change the Court’s interpretation. Immunity provisions from the e-Commerce Directive have been carried across to the DSA (albeit with a “carve out” in respect of consumer law in Article 6(3) DSA). While the EDPB has published guidance on the interplay of the GDPR and the DSA, it has looked at the question of the impact of the DSA requirements on data protection rather than the impact of data protection on the DSA.

 

The judgment suggests that services should design checks into their services to ensure compliance with the data protection obligations including pre-publication checks as to whether sensitive data is included and to check the identity of the person posting the material. Of course, while some sorts of posts (eg NCII) clearly constitute sensitive personal data, the outer edges of this category might not be clear cut. The Court here noted that the category should be interpreted broadly (para 52). It could be that some of the obligations could be passed on to the user uploading the advert through terms of service, though this might be capable of being abused by some users.  Further, the CJEU expects the site to prevent third party scraping so far as is possible – the judgment does not introduce strict liability in this regard.  What technical measures would be sufficient in practice remains uncertain.   This is very different from the reactive response required to maintain immunity under the e-Commerce Directive – and which has been the dominant framing until now. Assuming the position on immunity does not change, services may have to implement new systems, probably including automated tools and may ultimately affect choice of business model for some services.

 

There are questions about how this ruling impacts the DSA. How does a pre-check system differ from general monitoring. General monitoring is prohibited under Article 8 DSA (though specific monitoring is not)? The CJEU stated that systems to ensure GDPR compliance could not be classified as “general monitoring” (para 132) – but did not explain this statement any further. There is an argument to say that all content will need to be scanned to identify that which contains sensitive personal data – and by contrast to checking against a database of known CSAM images, for example, which might be considered specific monitoring, this is a more open ended obligation. It is unclear whether there are other routes to pre-check which do not involve content scanning.  The requirements to check whether the person posting the personal data is the person to which the data relates (or is otherwise lawfully processing) may make, for example, anonymity difficult to maintain and it is unclear what level of identity verification would be acceptable.  There are also questions about how this system of pre-checks affects the neutrality of the platform and consequently the possibility for the platform to claim immunity (in respect of other claims relating to the content) under Article 6 DSA.

 

The position in the UK may be slightly different, however. Section 6(1) European Union (Withdrawal) Act provides that decisions of the CJEU post-dating 31 December 2020 do not bind UK courts although they may have regard to such judgments. The provisions which would have had the effect of removing the status of binding precedent from decisions of the CJEU made on or before that date have now not been brought into force (but they remain on the statute book), as the Labour Government revoked the relevant commencement regulations.  Furthermore, old case law from the Northern Irish courts (pre-dating Brexit), CG v. Facebook, suggested the the e-Commerce Directive (the relevant law at the time) could apply to data protection claims.

Monday, 7 October 2019

Facebook’s liability for defamatory posts: the CJEU interprets the e-commerce Directive




Lorna Woods, Professor of Internet Law, University of Essex

The last couple of weeks have seen a number of judgments relating to the control of information on the internet by the subject of the information.  The cases of GC et al (Case C-136/17) and Google v CNIL (Case C-507/17) concern the interpretation of General Data Protection Regulation (GDPR), looking at the obligations of search engines. The most recent case, Glawischnig-Piesczek v Facebook (Case C-18/18) concerned the impact of the e-Commerce Directive (Directive 2000/31/EC), specifically the prohibition on general monitoring found in Article 15 of that Directive, on ‘stay down’ notices. The focus of this post is on Glawischnig-Piesczek, but there is a question that reaches beyond the impact of that case on the e-Commerce Direcitve: to what extent is there a coherent approach to issues arising from the Internet across the various legal measures that intersect with it. This may go beyond the e-Commerce Directive and the GDPR to include measures related to intellectual property (notably the recent controversial Directive on Copyright in the Digital Single Market (Directive 2019/790/EU) and the Enforcement Directive (Directive 2004/48/EC)) and the combating of child exploitation (Directive on combatting the sexual abuse and sexual exploitation of children and child pornography (Directive 2011/93/EU)) and terrorism (Terrorism Directive (Directive 2017/541/EU)).

The Judgment

The facts giving rise to this reference are simple.  Glawischnig-Piesczek complained to Facebook about some defamatory posts. Facebook did not remove the posts so Glawischnig-Piesczek obtained a court order requiring Facebook to stop publishing the impugned content. The precise scope of the order gave rise to further litigation and the Austrian Supreme Court referred a number of questions to the CJEU, asking:

-          Are “stay down” notices in relation to identically worded content compatible with Article 15 of the e-commerce Directive?
-          Are there geographic limitations to the obligation?
-          Are such notices in relation to content with equivalent content to that which has been found unacceptable which does not use the same words but conveys the same meaning acceptable?
-          In relation to posts with equivalent meaning, does the obligation accrue when the intermediary becomes aware of the content?

The Court started its analysis by making clear that the immunity from suit granted by Article 14 of the Directive is not a general immunity from every legal obligation. Specifically the national authorities remain competent to require a host to terminate access to or remove illegal information. The Court also noted that Article 18 of the e-Commerce Directive requires Member States to have in place appropriate court actions to deal with illegal content. It states:

Member States shall ensure that court actions available under national law concerning information society services’ activities allow for the rapid adoption of measures, including interim measures, designed to terminate any alleged infringement and to prevent any further impairment of the interests involved.

The Court held that no limitation on the scope of such national measures can be inferred from the text of the e-Commerce Directive [para 30]. 

It then turned to the impact of Article 15. It highlighted the fact that while Article 15 prohibited general monitoring as recital 47 in the preamble of the Directive makes clear, monitoring ‘in a specific case’ does not fall within that prohibition. It then held that

[s]uch a specific case may, in particular, be found, as in the main proceedings, in a particular piece of information stored by the host provider concerned at the request of a certain user of its social network ….. [35].

Given the nature of information flows there is a risk that any such information may be re-posted, so

‘.. in order to ensure that the host provider at issue prevents any further impairment of the interests involved, it is legitimate for the court having jurisdiction to be able to require that host provider to block access to the information stored, the content of which is identical to the content previously declared to be illegal, or to remove that information, irrespective of who requested the storage of that information. In particular, in view of the identical content of the information concerned, the injunction granted for that purpose cannot be regarded as imposing on the host provider an obligation to monitor generally the information which it stores, or a general obligation actively to seek facts or circumstances indicating illegal activity, as provided for in Article 15(1) of Directive 2000/31 [37].

The Court determined “equivalent meaning” to be about the message the information posted conveys and which was “essentially unchanged”. Given the focus on meaning not form, the Court held that an injunction could extend to non-identical posts as otherwise the effects of an injunction could easily be circumvented.  The Court then considered the balance between the competing interests. The Court commented that the “equivalent information” identified by court order should contain specific elements to identify the offending content and in particular must not require the host to carry out its own independent assessment. In terms of assessing the burden on the host, the court noted that the host would have recourse to “automated search tools and technologies” [para 46].

The court concluded that the injunctions would not constitute a general obligation to monitor all content and specifically no obligation to seek facts or circumstances indicating illegal activity.

The Court also noted that Article 18 of the Directive makes no provision for territorial limitations on what measures Member States may make available. In principle, world-wide effects would be permissible [para 50], but this is subject to the proviso that EU rules must be consistent with the international law framework.

The court felt it unnecessary to respond to the third question without elaborating further.

Comment

There are a number of comments that could be made about this judgment. This post comments on three: the approach of the Court to general monitoring; non-identical content; and the issue of territorial scope. It also discusses freedom of expression issues.

General Monitoring

In this judgment there is a clear confirmation that searching for specific pieces of information/types of content does not constitute general monitoring. The Court makes it clear, at para 35, that the searching for individual pieces of content constitutes a ‘specific case’ within recital 47.  The Court gives the searching for specific information as an example of a ‘specific case’; presumably the searching of a targeted user’s stored date could be another such.  This is the first time the approach has been adopted in regards to defamation.  Perhaps the fact that the case concerns defamation rather than, for example, intellectual property explains the dearth of previous case law cited in the court’s judgment.

The statement of the Court that searching for an individual item of content does not constitute general monitoring does not address the fact that such a search would presumably involve search all content held. Yet in McFadden (Case C-484/14), the Court described the scope of Article 15 thus:

As regards, first, monitoring all of the information transmitted, such a measure must be excluded from the outset as contrary to Article 15(1) of Directive 2000/31, which excludes the imposition of a general obligation on, inter alia, communication network access providers to monitor the information that they transmit. [McFadden, 87]

This is broadly similar to the approach in the early case of L’Oreal (Case C-324/09) which referred to Article 15 precluding ‘an active monitoring of all the data of each of its customers in order to prevent any future infringement ...’ [para 139].  The prevention of future infringements in the context of L’Oreal could be achieved – in the view of the Court – however by the suspension of the perpetrator.  Yet monitoring of the data of all customers seems to be what would be required to find the specific case of content. The matter remains unacknowledged in the Court’s analysis in Glawischnig-Piesczek.  Perhaps the assumption is (a) that the concern underpinning the prohibition in Article 15 derives from privacy; and (b) that when we look for one thing we do not really see the other things that we look at during our search – and that this might particularly be so when the searching is automated.  Of course, arguments that automated review of communications data does not constituted an invasion of privacy have not been accepted by the Court (e.g. Watson/Tele2).  In any event, further support for the distinction between searching for an identified piece of content and searching in a less targeted fashion is found in the context of the fight against child sexual abuse and exploitation and in the context of enforcement of intellectual property.

Non-identical content

The clarification that an injunction may also extend to non-identical content raises a number of issues.  While the Court states that a host should not be required to make its own judgment on these matters it is not clear how similar the content needs to be.  It is also unclear whether the Court is concerned here with the wording or the message conveyed. At [40] it refers to the ‘message conveyed’, which could refer to the idea in issue rather than its precise expression. The Court then referred to ‘information, the content of which, whilst essentially conveying the same message, is worded slightly differently …’ [41]. An approach based on wording (or presumably identifiable items of content such as images) has the benefit of being more easily described by order. It is probably easier to circumvent.  There seems to be an assumption in the judgment that technological means are available to implement this sort of requirement, though whether that is the case is another question.

Territorial Scope

The territorial scope of the order is also worth mentioning.  Like its Advocate General, Szpunar, the Court does not envisage any territorial limitation of the removal/blocking as a result of EU law.  It is important to note that the Court does not say that injunctions must have such extraterritorial effect. Rather the question is about the interplay between each national legal system’s own way of dealing with these issues (and area the Court noted gave Member States wide discretion) and the fact that Article 18 is silent as to any limitations. The silence of EU law allows Member States freedom to take action.  A further issue is that the Court noted the impact of international law without however elaborating what it meant – are we talking fundamental human rights (this seems unlikely given the existence of the EU Charter) or international comity, for example?. 

This is one of a number of cases in which the Court has had to consider the territorial scope of EU law in the context of the Internet – the most recent being the Right to be Forgotten case: Google v CNIL (Case C-507/17). There the Court held that

Where a search engine operator grants a request for de-referencing …, that operator is not required to carry out that de-referencing on all version of its search engine, but on the version of that search engine corresponding to all the Member States. [73]

It seems then that the opposite conclusion has been reached. This is overstating the point.  While the fact that EU law does not require extraterritoriality, the GDPR’s silence on the point gives space to a national court to make an order with extra-territorial effect, a point the Court makes express in para 72. A national could then, within the constraints of its own national rules, make such an order. In such a situation the position would seem similar to that under Article 18 e-Commerce Directive as understood in Glawischnig-Piesczek. A contrast to the silence of the EU legislature on extraterritoriality of blocking/de-listing can be seen in the Terrorism Directive. There Article 21 imposes an obligation on Member States to obtain the removal of terrorist content hosted outside their territory, but it also recognises that that may not be possible.

In Google v CNIL, while the Court recognised the possibility for national courts to make orders for de-referencing with extra-territorial effect, it expressly noted that in doing so they must weigh up the competing interests of the data subjects  and the right of others to freedom of information [para 72]. It is noticeable that in Glawischnig-Piesczek the balancing is different. The Court notes the interest of the subject of the information and also the need not to impose an excessive burden on the host provider [para 45, para 46]. The existence of other rights: the right of the host to carry on a business and the rights of those posting the material and those wishing to receive it – both aspects of freedom of expression - are not expressly mentioned. To some extent the issue of rights will be covered through the national courts, which will be the bodies to carry out that balancing within their own national frameworks and within the limits of EU law. By contrast to Google v CNIL, however, there is no instruction from the Court that these are matters to be considered, nor any express recognition that the balance between the right to private life (including the protection of reputation) and freedom of expression differs between territories. What might be seen as the legitimate protection of private life in one place is an infringement of speech in another.  So, while the matter was not directly the Court’s concern in this case, it is somewhat surprising that the issues were not directly considered.

Barnard & Peers: chapter 9
Photo credit: Department of Defense, via Wikicommons

Friday, 17 May 2019

Facebook, defamation and free speech: a pending CJEU case






Preliminary Notes on the Pending Case Glawischnig-Piesczek v. Facebook Ireland Limited

Dr Paolo Cavaliere, University of Edinburgh Law School, paolo.cavaliere@ed.ac.uk

Introduction

In the next few months the Court of Justice of the European Union is expected to deliver a decision with the potential to become a landmark in the fields of political speech and intermediary liability (the Advocate-General’s opinion is due June 4). In fact the Court will have to render its opinion on two intertwining yet distinct questions: first, the case opens a new front in the delineation of platforms’ responsibility for removing illegal content, focusing on whether such obligations should extend to content identical, or even similar to other posts already declared unlawful. Secondly, the decisions will also determine whether such obligations could be imposed even beyond the territorial jurisdiction of the seised court. What is at stake is, in ultimate analysis, how much responsibility platforms should be given in making proactive assessments of the illegality of third-party content, and how much power courts should be given in imposing their own standards of acceptable speech across national boundaries.

Summary of the case

The plaintiff is a former Austrian MP and spokeswoman of the Green Party who – before retiring from politics – was reported as criticizing the Austrian Government’s stance on the refugee crisis in an article published by the news magazine oe24.at in April 2016. A Facebook user shared the article on her private profile along with her own comment, which included some derogatory language. In July, the plaintiff contacted Facebook and requested the post to be removed, only for the platform to decline the request as it did not find the post in breach of its own terms of use nor of domestic law. The plaintiff then filed an action for interim injunctive relief seeking removal of the original post, and of any other post on the platform with ‘analogous’ content. After the Commercial Court of Vienna found the post unlawful, Facebook proceeded to remove it.

However, the Court considered that Facebook, by failing to remove the original post on the plaintiff’s first notice, was not covered by the exemption from secondary liability and ordered the platform to remove any further post that would include the plaintiff’s picture alongside identical or ‘analogous’ comments. The Higher Regional Court of Vienna then found that such an obligation would amount to an obligation of general monitoring on Facebook’s part and removed the second part of the injunction, while upholding that the original post was manifestly unlawful and should have been removed by the platform following the first notification from the plaintiff. The Higher Court also confirmed that Facebook should remove any future posts that would include the same derogatory text alongside any image of the plaintiff. Facebook appealed this decision to the Austrian Supreme Court.

The Court referred to the CJEU two main ranges of questions:

- First, whether it would be compatible with Article 15(1) of the E-commerce Directive an obligation for host providers to remove posts that are ‘identically worded’ to other illegal content. In case of positive answer, the Court asks whether this obligation could expand beyond identical content and include content that is analogous in substance, despite a different wording. These are ultimately questions concerning the responsibility that platforms can be given in making their own assessment of what content amounts to unlawful speech, and what are the limits of “active monitoring”.

- Second, whether national courts can order platforms to remove content only within the national boundaries, or beyond (‘worldwide’). This is a question concerning the admissibility of extra-territorial injunctions for content removal.

Analogous content and active monitoring

To start with, it needs to be clarified that the dispute focuses effectively on a case of political speech, only formally concerns a case of defamation. The post on Facebook was considered by the Austrian court in breach of Art 1330 of the Austrian Civil Code, which protects individual reputation. However, the status of the plaintiff, who served as the spokeswoman of a national political party at the time, gives a different connotation to the issue. Established case-law of the European Court of Human Rights (Lingens v. Austria, 1986; Oberschlick v. Austria (no. 2), 1997) has repeatedly found that the definition of defamation in relation to politicians must be narrower than usual and the limits of acceptable criticism wider, especially when public statements susceptible of criticism are involved. In this case, the plaintiff had made public statements concerning her party’s immigration policy: the circumstance is relevant since the ECtHR traditionally identifies political speech with matters of public interest and requires interferences to be kept to a minimum. By established European standards the impugned content here amounts to political commentary, and the outcome of the case could inevitably set a new standard for the treatment of political speech online.

While intermediaries enjoy a series of immunities under the E-commerce Directive, which also notably established a prohibition for state authorities to impose general monitoring obligations, the 2011 Report of the Special Rapporteur to the General Assembly on the right to freedom of opinion and expression exercised through the Internet clarified that blocking and filtering measures are justified in principle when they specifically target categories of speech prohibited under international law, and the determination of the content to be blocked must be undertaken by a competent judicial authority. A judicial order determining the exact words (‘lousy traitor’, ‘corrupt oaf’, ‘fascist party’) may be an adequately precise guidance for platforms to operate, depending on how precise the contours of the order are.

To put the question in a context, the requirement to cancel ‘identical’ content marks the latest development in a growing trend to push platforms to take active decisions in content filtering. It cannot be neglected that the issue of unlawful content re-appearing, in identical or substantially equivalent forms, is in fact becoming increasingly worrisome. In a workshop held in 2017, delegates from the EU Commission heard from industry stakeholders that the problem of repeat infringers has become endemic to the point that, for those platforms that implement notice-and-takedown mechanisms, 95% of notices reported the same content to the same sites, at least in the context of intellectual property infringements. If rates of re-posting of content infringing other personality rights such as reputation can be considered anecdotally similar, then any attempts to clear platforms of unlawful content recall the proverbial endeavor of emptying the ocean with a spoon.

Nonetheless, the risk of overstepping the limits of desirable action is always looming. A paradigmatic example comes from early drafts of Germany’s Network Enforcement Law, which included a requirement for platforms to prevent re-uploads of same content already found unlawful – a provision that closely resembles the one at stake here. The requirement was expunged from the final version of the statute amid fears of over-blocking and concerns that automated filters would not be able, at the current state of technology, to correctly understand the nuances and context of content that is similar of equivalent at face value, such as irony or critical reference for instance.

The decision of the German law-makers to eventually drop the requirement – evidently considered a step too far even in the context of a statute already widely considered to hardly strike a suitable balance between platform responsibilities and freedom of expression – is indicative of the high stakes in the decision that the CJEU faces. A positive answer from the CJEU would mean a resurgence of this aborted provision on Europe-wide scale.

The idea of platforms’ monitoring of re-uploaded content is being gaining traction in digital industries for a little while now and is trickling down into content regulation. In the field of SEO, the concept of “duplicate content” defines content that has been copied or reused from other Web pages, sometimes for legitimate purposes (e.g. providing a mobile-friendly copy of a webpage), sometimes resulting in flagrant plagiarism. Yet definitions diverge when it comes to the criteria considered: while duplicate content is most commonly defined as ‘identical or virtually identical to content found elsewhere on the web’, Google stretches the boundaries to encompass content that is ‘appreciably similar’. Content regulation simply cannot afford the same degree of flexibility in defining ‘identically worded’ content, as the criterion of judicial determination required by the Special Rapporteur and the prohibition of general monitoring obligations in the E-commerce Directive exclude it.

In the area of copyright protection, it is in principle possible for service providers like YouTube to automatically scan content uploaded by private users and compare it to a database of protected works provided by rights-holders. In the case of speech infringing personality rights and other content-based limitations, discourse analysis is necessary to understand the context, and this kind of task would evidently amount to a private intermediary making a new determination on the legality of the speech.

The assessment of what amounts to unlawful speech rarely depends on the sole wording; context plays a fundamental role in the assessment, and that is all but a straightforward exercise. The European Court of Human Rights’ case-law includes several examples of complex evaluations of the local circumstances to determine whether or not an interference with speech would be justified.

For instance, in the case of Le Pen v. France (2010), the Court considered that comments, that could seem at face value derogatory towards a minority, needed anyway to be considered in the context of an ongoing general debate within the Country, and stressed that the domestic courts should be responsible for assessing the breadth and terms of the national debate and how to take it into account when determining the necessity of the interference. In Ibragimov v. Russia (2018), the Court noted that the notion of attack on religious convictions can change significantly from place to place as no single standard exists at the European level and, similar to political debates in societies, domestic authorities are again best placed to ascertain the boundaries of criticism of religions ‘[b]y reason of their direct and continuous contact with the vital forces of their countries’. The historical context is consistently taken into account to determine whether a pressing social needs exist for a restriction, and is enough to justify different decisions in respect to speech that otherwise appears strikingly similar.

For instance, outlawing Holocaust denial can be a legitimate interference in countries where historical legacies justify proactive measures taken in an effort to atone for their responsibility in mass atrocities (see Witzsch v. Germany (no. 1), 1999; Schimanek v. Austria, 2000; Garaudy v. France, 2003); whereas a similar statute prohibiting the denial of the Armenian genocide would be an excessive measure in a country like Switzerland with no strong links with the events in 1915’s Ottoman Empire (Perinçek v. Switzerland, 2015).

The intricacies of analysing the use of language against a specific historical and societal context are perhaps best illustrated by the Court’s minute analysis in Dink v. Turkey (2010). The Court was confronted with expressions that could very closely resemble hate speech: language such as ‘the purified blood that will replace the blood poisoned by the “Turk” can be found in the noble vein linking Armenians to Armenia’, and references to the Armenian origins of Atatürk’s adoptive daughter, were included in articles written by the late Turkish journalist of Armenian origin Fırat Dink.   The Court eventually came to the conclusion that it was not Turkish blood that Dink referred to as poison, but rather attitudes of the Armenian diaspora’s campaign which he intended to criticise. The Court built extensively on the assessment made by the Principal State Counsel at the Turkish Court of Cassation – who analysed all Dink’s articles published between 2003 and 2004 – in order to be able to ascertain whether these expressions amounted to denigrating Turkishness, and in what ways references to blood and the origins of Atatürk’s daughter amounted to sensitive subjects in Turkish ultranationalist circles and were susceptible to ignite animosity.

Not only social and political context matters, often it is precisely the use of language in a culturally specific way that forms a fundamental part of the Court’s assessment, with the conclusion that words alone have little importance and it is instead their use in specific contexts that determines whether or not they cross the boundaries of lawful speech. In Leroy v. France (2008), the Court went to great lengths in evaluating the use of the first person plural “We” and a parodistic quote of an advertising slogan to establish that a cartoon mocking the 9/11 attacks amounted to hate speech.  

Beyond the Court’s experience, examples of words that, though otherwise innocuous, can become slurs if used in a certain context abound: for instance, the term ‘shiptari’ in Southern Slavic-speaking countries to indicate Albanians especially in Serbia acquires a particularly nasty connotation as it was often used by Slobodan Milošević to show contempt of the Albanian minority in Yugoslavia. In Greece, the term lathrometanastes (literally ‘illegal immigrants’) has been appropriated and weaponised by the alt-right rhetoric to purposefully misrepresent the legal status of asylum seekers and refugees in an attempt to deny them access to protection and other entitlements, and now arguably lies outside of the scope of legitimate political debate,[1] to the point that it has been included in specialised research on indicators of intolerant discourse in European countries.

This handful of examples shows how language needs to be understood in the context of historical events and social dynamics, and can often convey a sense beyond their apparent meaning. While for domestic and supranational courts this seems challenging enough already, the suggestion that it would suffice for platforms to just check for synonyms and turns of phrases in a mechanical fashion is simplistic at best.

Extraterritorial injunctions

This plain observation calls into question whether it would be appropriate for the CJEU to answer in the positive the question on extra-territorial injunction. The Austrian Court’s order is in fact addressed towards an entity based outside the Court’s territorial jurisdiction and the order sought is to operate beyond the Austrian territory. To clarify, the novelty here resides not on the seising of Austrian courts, but rather on the expansive effect of their decision; the question concerns whether it would be appropriate for the effects of the injunction sought to extend beyond the limits of the national jurisdiction and effectively remove content from Facebook at the global level.

The Court of Justice has already interpreted jurisdiction in a similarly expansive way on a few occasions. In L’Oréal v. eBay (2011) the Court decided to apply EU trade-mark law on the basis that trade-mark protected goods were offered for sale from locations outside the EU but targeted at consumers within the EU. In Google Spain (2014), the Court decided to apply EU data protection law to the processing of a European Union citizen’s personal data carried out ‘in the context of the activities’ of an EU establishment even if the processor was based in a third country. The Court considered that delimiting the geographical scope of de-listings would prove unsatisfactory to protect the rights of the data subjects. A similar reasoning was the basis for deciding in Schrems (2015) that EU data protection law should apply to the transfer of personal data to the US.

One common element emerges from the case-law of the Court of Justice so far, in that the extraterritorial reach of court orders seems to be a necessary measure to ensure the effectiveness of EU rules and the protection of citizens’ or businesses’ rights. The Court has been prepared to grant extraterritorial reach when fundamental rights of European Union citizens were at stake (for instance in the context of processing of personal data) or when, in case of territorially protected rights such as trade marks, a conduct happening abroad was directly challenging the protected right within the domestic jurisdiction. It is dubious that the case at stake resembles either of these circumstances; in fact limiting political speech requires a different analysis.

A politician certainly is entitled to protect their own reputation, however when the criticism encompasses aspect of an ongoing public debate, the limits of acceptable speech broaden considerably: whether the speech falls within, and contributes to, an ongoing social conversation is very much a factual and localised consideration. Conversations that are irrelevant or even offensive within one national public sphere could very well be of the utmost relevance to communities based elsewhere, especially minorities or diasporas, who could find themselves deprived of their fundamental right to access information.

The CJEU has traditionally paid attention to connecting factors justifying extraterritorial orders. Following its own jurisprudence, it will now be faced with the challenge of identifying a possible connecting element to justify a worldwide effect of the Austrian Court’s local assessment. It needs to be recalled that a fundamental tenet of L’Oréal is the principle that the mere accessibility of a website is not enough a reason to conclude that a jurisdiction is being targeted, and it is for national courts to make the assessment. With the exception of the ECtHR that applies to date one of the most expansive jurisdictional approaches (Perrin, 2005), international policy-makers (such as for instance the UN Special Rapporteur on Freedom of Opinion and Expression, the OSCE Representative on Freedom of the Media, the OAS Special Rapporteur on Freedom of Expression and the ACHPR Special Rapporteur on Freedom of Expression and Access to Information’s Joint Declaration on Freedom of Expression and the Internet of 2011, among others) and most courts favour a different approach inspired to judicial self-restrain, and put emphasis on a ‘real and substantial connection’ to justify jurisdiction over Internet content.

When personality rights are at stake, the recent CJEU decision in Bolagsupplysningen of 2017 (incidentally, derogating from the more established CJEU decisions in Shevill, 1995, and eDate, 2011) suggested that, when incorrect online information infringes personality rights, applications for rectification and/or removal are to be considered single and indivisible, and a court with jurisdiction can rule on the entirety of an application.

However, this precedent (already controversial in its own right) seems unfit to apply to this case. Bolagsupplysningen builds at least on the same rationale as in the other decisions of the CJEU mentioned above, that expansive jurisdiction can be justified by the necessity to guarantee the protection of citizens’ fundamental rights and not to see them frustrated by a scattered territorial application. In the case of political speech, where limitations need to be justified by an overriding public interest, such as typically public safety, the connecting element the Court looks for becomes immediately less apparent, as it cannot be assumed that the same speech would prove equally inflammatory in different places under different social and political circumstances. In other words, public order better lends itself to territorially sensitive protection.     

This taps into the assessment of the necessity and proportionality of the measure that decision-makers need to make before removing content. As a matter of principle, the geographical scope of limitations is part of the least restrictive means test: the ECtHR for instance in Christians Against Fascism and Racism (1980) considered that even when security considerations would outweigh the disadvantage of suppressing speech and thus justify the issue of a ban, said ban would still need a ‘narrow circumscription of its scope in terms of territorial application’ to limit its negative side effects.  Similarly, the 2010 OSCE/ODIHR – Venice Commission Guidelines on Freedom of Peaceful Assembly (as quoted by the ECtHR in Lashmankin v. Russia of 2017) consider that ‘[b]lanket restrictions such as a ban on assemblies in specified locations are in principle problematic since they are not in line with the principle of proportionality which requires that the least intrusive means’, and thus restrictions on locations of public assemblies need to be weighed against the specific circumstances of each case. Translated in the context of digital communications, the principle requires that the territorial scope of content removal orders is narrowly circumscribed and strictly proportionate to the interest protected. An injunction to remove commentary on national politics worldwide, as a result, seems unlikely to be considered the least intrusive means.

Conclusions

The decision of the CJEU has the potential to change the landscape of intermediary responsibility and the boundaries of lawful speech as we know them. By being asked to remove content that is identical or analogous, intermediaries will be making, in all other cases other than removing mere copies of posts that have already been found illegal, active determinations on the legality of third-party content. While the re-upload of illegal content is an issue of growing importance that needs to be addressed, consideration needs to be paid as to whether this would be an appropriate measure, as solutions borrowed from other fields like copyright protection can sit at odds with the specificities of content regulation and infringe on European and international standards for the protection of freedom of expression online.

Similarly, by granting an extraterritorial injunction in this case the Court would follow a stream that has been emerging in the last few years in privacy and data protection. Thanks to extraterritorial reach, the GDPR is rapidly becoming a global regulatory benchmark for the processing of personal data, which arguably benefits European Union citizens and protects their relevant fundamental rights. The same could not be true if this rationale would be applied to standards of legitimate political speech. It is questionable whether the EU (or any other jurisdiction) bears any interest in setting a global regulatory benchmark for content regulation. By restricting the accessibility of content beyond the national boundaries where the original dispute took place, it would restrict other citizens’ right to receive information without granting any substantive benefit, such as protecting public security, to the citizens of the first state.

Barnard & Peers: chapter 9
Photo credit: Slate magazine


[1] L. Karamanidou (2016) ‘Violence against migrants in Greece: beyond the Golden Dawn’, Ethnic and Racial Studies, 39:11, 2002-2021; D. Skleparis (2016) ‘(In)securitization and illiberal practices on the fringe of the EU’, European Security, 25:1, 92-111.