Saturday, 21 June 2025

Must cases be unfounded to qualify as SLAPPs? What unfoundedness means for GDPR-based SLAPPs

 


 

Léna Perczel, Legal Officer, Political Freedoms Program, Hungarian Civil Liberties Union

 

Photo credit: Dirk Beyer, via Wikimedia commons

 

Countering SLAPPs (Strategic Lawsuits Against Public Participation) has been at the forefront of political, legal and academic discourse over the past two years. The most significant legislative development has been the European Union’s Anti-SLAPP Directive (Directive), backed by a soft law instrument, the Council of Europe’s Anti-SLAPP Recommendation (CoE Recommendation).

But what exactly qualifies as a SLAPP? The Directive, which is limited to cases with cross-border elements, defines the term and treats unfoundedness as a key criterion. In contrast, the CoE Recommendation treats it as just one of several indicators for identifying such lawsuits. While both instruments acknowledge it as a factor, Hungary’s example for General Data Protection Regulation (GDPR) based SLAPP cases suggest it is not necessarily a defining feature. 

In this blog post, I aim to explore—through the lens of this Hungarian case group—whether assessing the SLAPP nature of a case based on unfoundedness could render legal efforts to combat SLAPPs ultimately ineffective. This issue is particularly pressing in Hungary, especially in cases where the press is required to comply with GDPR obligations—yet no benchmark has been established by the European Court of Human Rights (ECtHR, the Court) to date.

 

The GDPR’s burden on the press in Hungary

 

The SLAPP phenomenon gained attention in Hungary when individuals with economic power repeatedly attempted to erase their names and wealth from the media, invoking rights enshrined in the GDPR. This conduct demonstrated that the GDPR can become a powerful tool for SLAPPs when interpreted in a strictly formal manner. By placing the responsibility on data controllers, the GDPR established a rigid procedural framework, obliging them to comply with extensive administrative safeguards. The press becomes a data controller simply by gathering and storing someone’s name, even without publishing it. As a result, a journalist must begin preparing extensive documentation from the moment they start investigating an individual. Unlike commonly used legal remedies against the press, such as press rectification procedures or defamation claims, violations of the GDPR can stand regardless of whether the article is false or reputationally harmful, thus regardless of the journalist’s ethical conduct. Adhering to such duties makes reporting on public matters increasingly difficult. In fact, beyond the administrative burden itself, informing data subjects about articles in preparation can entirely undermine investigative journalism. Data subjects may resort to dismissing evidence or objecting to the data processing, effectively blocking the publication of articles. 

Despite Article 85  of the GDPR, the Hungarian government has not reconciled the GDPR with the freedom of the press, which could have led to exemptions from certain GDPR obligations (such as the strict notification obligations imposed on data controllers, explained below). This lack of reconciliation has created a constitutional loophole: a legal grey zone that reflects the state's failure to fulfil its positive obligation to protect the press. In the absence of clear legal provisions, and due to this unresolved tension, the responsibility has fallen on those applying the law to balance the competing rights of freedom of expression and data protection. 

The Hungarian National Authority for Data Protection and Freedom of Information (DPA) was the first forum in Hungary to detail these obligations, requiring data controllers to inform each data subject preliminarily, proactively, and individually about the data being processed and its legal basis—recognizing only legitimate interest under Article 6(f) of the GDPR as a valid ground for processing. This was despite Forbes’ argument that publishing on public matters falls within the constitutional duty of the press, thus the ground for processing should be public interest (Article 6(e) of the GDPR). This means that journalists, whose work consists primarily of processing personal data, must notify each data subject in advance while conducting their reporting, including during initial research. Compliance is required regardless of whether the data subject has initiated any procedure, making this an even more effective SLAPP tool. In its decision, the DPA entirely failed to consider how such a disproportionate workload could stifle the press. Had public interest been accepted as a legal basis for processing, these notification obligations would not have been imposed on journalists.

 

The manifestation of GDPR-based SLAPPs through legal proceedings against Forbes

 

In 2019, the owners of a Hungarian energy drink company—a family business that gained prominence partly through public funding—initiated proceedings after Forbes included them in its annual wealth rankings. Their inclusion prompted GDPR-based claims.

First, they argued that the press lacked a legal basis for publishing their personal data, and that the data processing therefore constituted a violation of their rights (primary claims). Second, they contended that even if legitimate interest were accepted as the legal basis, the press had failed to meet its procedural obligations—such as informing the data subjects about the legitimate interest assessment (ancillary claims).

Both GDPR-based claims proceeded in parallel before the civil court and the DPA. Initiating multiple proceedings simultaneously by the same claimant is a typical characteristic of SLAPPs, intended to increase pressure on the target. 

In this blog post, I will focus on the DPA case. However, it is important to illustrate the SLAPP nature of these proceedings by noting that, in the civil case, the claimants requested a preliminary injunctionwhich the court granted (The Metropolitan Court ordered the interim measure in its decision no. 25.Pk.23.297/2019/17-I. The Appellate Court and the Supreme Court upheld the decision in their decisions 2.Pkf.25.030/2020/2. and Pfv.IV.20.395/2020/4 respectively. The decision of the Supreme Court is currently before the EctHR).

As a result, until the court ruled on the merits of the case whether Forbes had a legal basis for processing the data, the magazine was prohibited from publishing any information about the family members—amounting to de facto censorship for more than four years (The interim measure was repealed by the first-instance court’s non-final decision, decision no. 25.P.21.067/2023/21).

It was in the DPA procedure initiated by this claimant that the authority first established a formal interpretation of the GDPR, as explained above. Although the DPA’s decision was challenged in the administrative courts—emphasizing the claimants’ economic position and the press’s constitutional duty—the Supreme Court, while acknowledging that “it is of particular importance to inform the public about the use of public funds for the development of private enterprises,” and that such reporting falls under the press’s watchdog role, nevertheless found no grounds for exempting the press. It affirmed that the press is required to fulfill notification obligations when relying on legitimate interest as a legal basis for data processing.

 

The definitions’ cornerstone: unfoundedness

 

Effectively countering SLAPPs requires clear definitions. This section examines those offered by the Directive and the CoE Recommendation, which both include unfoundedness. Unfoundedness has been central to debates over the Directive’s initial draft. Many still argue that it imposes an unnecessary limitation on what constitutes a SLAPP, potentially hindering the effectiveness of action.

The CoE Recommendation describes unfoundedness as one of several indicators that could help in recognizing SLAPPs, allowing a broader margin of appreciation for legal interpreters. In contrast, the Directive’s scope is limited to unfounded claims.

According to its title, the Directive operates within a dichotomy, providing safeguards against (a) manifestly unfounded claims or (b) abusive court proceedings. While it does not define “manifestly unfounded” or “unfounded”, it expands the definition of “abusive court proceedings against public participation.”

According to the definition, “‘abusive court proceedings against public participation’ mean court proceedings which are not brought to genuinely assert or exercise a right, but have as their main purpose the prevention, restriction or penalisation of public participation, frequently exploiting an imbalance of power between the parties, and which pursue unfounded claims”. Although the title and scope of the Directive suggests (a) and (b) as alternating categories (as indicated by the conjunction “or”), the definition of abusive court proceedings introduces “and,” requiring unfoundedness as part of both categories. This raises the question of whether the two are truly alternatives. (Note: most interpretations suggest that (a) and (b) are indeed alternatives, however, that contradicts the grammatical interpretation.)

One understanding could be that the Directive places “manifestly unfounded” claims and “abusive court proceedings” on a spectrum—with “manifestly unfounded”, as ab ovo unfounded at one end and “abusive” cases, potentially less clearly unfounded, further along that continuum. However, this interpretation creates additional uncertainty for courts in determining where to position a given case on that spectrum.

An interpretation aligned with paragraph 29 of the Directive’s preamble—which provides context for its operative definitions—suggests that only proceedings that are either fully or partially unfounded can be classified as abusive. If this is accepted, the Directive effectively collapses its own dichotomy, making unfoundedness the sole defining element and rendering the distinction between the two categories functionally meaningless. 

This distinction becomes most relevant when determining the appropriate safeguards. Defendants facing manifestly unfounded claims benefit from an early dismissal mechanism, whereas those facing abusive court proceedings—though still partially unfounded—must endure the full process and may only seek reparation after proceedings conclude. The legal uncertainty leaves the court’s decisions subject to accusations of cherry-picking. 

Despite earlier debates over elements of the definition and criticism of the distinction between manifestly unfounded claims and abusive court proceedings in terms of available remedies, this differentiation has persisted, along with the ambiguity surrounding 'unfoundedness.' The lack of a clear definition has left stakeholders in a state of legal uncertainty.

 

Unfoundedness in the context of GDPR-based SLAPPs

 

When examining what unfoundedness means for GDPR-based SLAPPs in Hungary, it is essential to continue distinguishing between the primary claim and the ancillary claims.

As discussed previously, the family members raised two distinct claims: the primary claim, namely the lack of legal basis for processing personal data, and the ancillary claims, concerning the failure to adhere to its procedural obligations.

First, let us examine the primary claim. The family argued that, in the absence of a legal basis, Forbes had no right to publish their personal data. The courts ultimately held that the press had a legitimate interest in reporting on the family members, given their receipt of public funds. However, as the GDPR was a relatively new legal instrument and no relevant precedent existed at the time, the legal question was considered unsettled until a final judgment had been delivered. Consequently, until then, the possibility of classifying such claims as unfounded could not have been seriously contemplated.

And although this decision enabled the press to report on the family in these circumstances, the publication of the family members’ personal data in other contexts will likely continue to be assessed on a case-by-case basis, meaning such claims may not be considered ab ovo (manifestly) unfounded. The case illustrates that unsettled legal questions are inherently difficult to classify as unfounded, allowing SLAPP proceedings to persist and continue imposing a burden on the press.

Second, when examining the ancillary claims, defining "unfoundedness" becomes even more ambiguous. Article 85 of the GDPR states: “Member States shall by law reconcile the right to the protection of personal data pursuant to this Regulation with the right to freedom of expression and information.” From a legal positivist perspective, the absence of implementing legislation under Article 85 of the GDPR has significant consequences. Since no national laws have been adopted to clearly define the boundaries of such reconciliation (for example, by exempting the press from the obligation to preliminarily, individually, and proactively inform data subjects, that is required of other data controllers like big companies), individuals may lawfully invoke GDPR provisions even in ways that restrict journalistic activities or the freedom of the press. As a result, legal claims based on alleged violations of GDPR obligations by the press cannot automatically be deemed unfounded. Therefore, under the Directive’s definition, such claims cannot be classified as SLAPPs.

However, the legal positivist approach is problematic, as it completely disregards context and fundamental rights aspects. From a fundamental rights perspective, it is contrary to freedom of the press to require full compliance with all GDPR-based duties, as it significantly hinders the press’s constitutional role. The lack of reconciliation in Hungary therefore constitutes a constitutional loophole, and exploiting such a loophole should never constitute a well-founded claim: applying the law in a way that contradicts the state’s positive obligations to protect the press and disproportionately hinders its operation is inherently problematic. It also disregards the state’s obligations stemming from the GDPR itself, as it uses mandatory language.

Furthermore, at the European level, the varying degrees of reconciliation between freedom of the press and data protection under Article 85 make it increasingly difficult and uncertain to draw a consistent line around unfoundedness.

 

The European interest

 

While the lawsuits against Forbes will most likely fall outside the Directive’s scope—due to their domestic nature and the fact that the procedure based on the DPA’s decision is administrative—interpreting the Directive’s definition remains relevant, particularly for future cross-border cases that do fall within its scope. Furthermore, the Directive sets only a minimum standard, meaning that national transpositions can expand its scope to include domestic cases, where unfoundedness would still be a determining criterion. Additionally, early-dismissed cases will likely reach the ECtHR, whether brought by the press or the claimant—ultimately forcing the Court to engage with the Directive’s interpretation. The relevance of interpreting the definition of the Directive extends beyond GDPR-based SLAPPs, as other claims that lack precedent or exploit constitutional loopholes can fall outside the scope of the Directive due to the definition. 

As the CoE Recommendation’s scope is not limited to cross-border claims, assessing the current cases from its perspective is highly relevant. In fact, since the ECtHR was established by the Council of Europe, the CoE Recommendation remains an important interpretive source when the Court rules on SLAPP-related cases.

These GDPR-based cases highlighted that the prolonged proceedings and ongoing legal uncertainty drain press resources and have already created a chilling effect. However, within the Directive’s framework, GDPR-based SLAPPs may not even fit the definition of “abusive court proceedings”. Even if they do, it is unlikely they would qualify as “manifestly unfounded,” placing them outside the scope of the early dismissal mechanism. As a result, the Directive might fail to effectively combat SLAPPs, especially the ones emerging in legal grey zones—even when defendants (the press) ultimately win. To put it more bluntly, the narrow definition could completely thwart the objective of the Directive and jeopardize its long-term legitimacy.

While broadening the definition of manifestly unfounded claims carries risks, it is unlikely that the drafters intended early dismissal to apply only in rare cases. The CoE Recommendation’s approach appears to offer a more suitable reference point for identifying SLAPPs. But let us wait and see what the ECtHR has to say. Until then, legal uncertainty continues to shield SLAPPs under the guise of procedural compliance. 

 

Acknowledgements: I would like to sincerely thank Beatrix Vissy and Tivadar Hüttl for their valuable insights and contributions.


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